The reason that, I am saying that we can use, the phenomenon of Facebook addiction, as a model to reinvent our behaviors, and use it in our advantage is because, Facebook has emerged as a parallel mental ecology to those of earlier ones like culture. By parallel, I mean, culture is still dominant force in shaping our behaviors however, the cross-cultural and self-reflective environment of Facebook is introducing new behaviors that are at times go beyond social norms.
This means, if we create a parallel environments that are more productive then consumptive environment like that of culture and Facebook, we can use it to our advantage. The brain's attention is a limited resource and if it is not managed well, it will be wasted mostly.
There are 200,000,000 neurons in the mouse brain and only very small fraction of them - about 10,000- are dopamine neurons. Despite of making a very small fraction of neuron, they are proved to be very powerful in shaping behaviors of the mouses.